Exhibitions at Heritage Motor Centre
Heritage Motor Centre has 2000sqm of indoor exhibition space and a further 9000sqm of external hard standing. Repeat clients Sodexo made the most of this flexible exhibition space for their "One Company One Direction" event.
Company: Sodexo Ltd.
Event: "One Company One Direction"
Agent: WRG Communications Ltd.
Group Size: 350-400 per day
The Brief: Sodexo have been using the Heritage Motor Centre for their segment conferences for a number of years. The challenge for 2009 was to step up the scale of the event, turning it into a week-long spectacle for the whole of Sodexo UK and Ireland business under the theme 'one company, one direction'.
The Challenges: Sodexo needed a venue that could offer space for 45 exhibition stands, a large conference room for 350-400 with back projection set, plus an area for a seated and served luncheon. With new delegates arriving every day the signage, timings and flow of the event were critical.
The Solution: Virtually the whole of the HMC's extensive conference space was utilised. Delegates registered and took morning refreshments in the private Conference & Exhibition Suite Muster Area. The Suite itself was used for a strategy conference with full stage set and cabaret seating for 400. The Gallery was transformed with a full exhibition of 45 stands which then flowed through a series of custom-built theatre display zones in the 3 Lecture Rooms.
Lunch was served in a private marquee, set within the grounds, providing a relaxing waiter-served lunch in two sittings.
The Verdict: Jonathan Wilde, Group Marketing Manager, Sodexo "From the moment of signing the contract, HMC worked with us to understand our requirements and nothing was too much trouble during the weeks of planning and the build-up period, as many logistical issues and extra needs were identified. Their on-site management team provided a dedicated and professional service throughout the week and contributed greatly to the success of our event."
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